Press conference at Emirates Palace today. Did I mention they love press conferences here? Whether you're launching a new product, service, or even an awards ceremony, they like to make a fuss about it.....
My favourite moment....when a French journlaist asked me why we hadn't started at the allocated time of 1 pm, and how long exactly would it be before we began. I had to explain that as most of the media hadn't arrived yet, we had to wait a while for them to make an appearance. He was horrified. "The media don't arrive on time to events?" he exclaimed in a horrified voice. Er, no they don't. Nor do most people, for that matter. Welcome to the Middle East!
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